search query: @freeterm Unternehmensplanung / total: 148
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| Author: | Brown, T. |
| Title: | The essence of strategy |
| Journal: | Management Review
1997 : APR, VOL. 86:4, p. 8-13 |
| Index terms: | |
| Freeterms: | UNTERNEHMENSSTRATEGIE, UNTERNEHMENSPLANUNG |
| Language: | eng |
| Abstract: | Despite many misstarts, large companies have just not gotten a handle on strategic planning. What most companies try to pass off as strategic planning are amateurish attempts that end in too much paper. They do not realize the power that can be leveraged by diagramming the right direction to proceed. |
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