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| Author: | Kim, B-D. Srinivasan, K. Wilcox, R. T. |
| Title: | Identifying price sensitive consumers: the relative merits of demographic vs. purchase pattern information. |
| Journal: | Journal of Retailing
1999 : SUM, VOL. 75:2, p. 173-193 |
| Index terms: | Consumer behaviour Consumer expenditure Economic behaviour Shopping Current purchasing power Price level |
| Language: | eng |
| Abstract: | The authors examine the price sensitivities of a large number of households across multiple product categories to attempt to uncover the antecedents of price sensitivity. |
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