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| Author: | Czinkota, M.R. |
| Title: | International information cross-fertilization in marketing: an empirical assessment |
| Journal: | European Journal of Marketing
2000 : VOL. 34:11-12, p. 1305-1314 |
| Index terms: | GLOBALIZATION INFORMATION TRANSFER JOINT BUSINESS VENTURES MARKETING RESEARCH EUROPE JAPAN USA |
| Language: | eng |
| Abstract: | In order to examine the extent to which academics practise what they preach, key marketing journals in Europe, Japan and the USA were examined to determine the level of international authorship of their content. While the European Journal of Marketing and the Journal of International Marketing were found to have substantial international representation among their authors, most other marketing journals had only limited international input. |
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