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| Author: | Paraskevas, C. A. McLean, F. |
| Title: | Service elimination decision-making : Analysis of canditates for elimination and remedial actions |
| Journal: | Journal of Marketing Management
2003 : APR, VOL 19:3-4, p. 307-344 |
| Index terms: | FINANCIAL SERVICES ENGLAND MANAGEMENT QUALITATIVE RESEARCH |
| Language: | eng |
| Abstract: | To service organizations it is important to rationalise their service ranges. This article considers qualitative and quantitative empirical facts of how British financial institutions analyse the deviant performance of financial services and actions that these institutions consider in order to restore when possible and feasible. |
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