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| Author: | Holladay, S. J. |
| Title: | "Have Fun While You Can," "You're Only as Old as You Feel," and "Don't Ever Get Old!": An Examination of Memorable Messages About Aging |
| Journal: | Journal of Communication
2002 : AUT, VOL. 52:4, p. 681-697 |
| Index terms: | COMMUNICATION AGEING INFORMATION TRANSFER |
| Language: | eng |
| Abstract: | Previous research has indicated memorable messages are important because they provide socializing functions by influencing cognitions and behaviors. This study examined the content, context, and structure of memorable messages about aging from the receiver's perspective. Message senders were older than receivers and tended to be female and family members. Senders usually were perceived to have benevolent motives. Messages did not tend to be rule-structured. Message content pertained to topics like the benefits of aging; aging as a natural, inevitable process; the need to enjoy life; and losses associated with aging. Message effects included viewing aging more positively, and viewing aging more negatively. |
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