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| Author: | Forte, P. |
| Title: | A Whopper of a challenge |
| Journal: | European business forum EBF
2006 : SPRING, 24, p. 59-61 |
| Index terms: | fast food industry restaurants companies case studies consumer behaviour health USA |
| Language: | eng |
| Abstract: | With the trend towards low-carb diets and the growing problem of obesity, can fast-food giant Burger King adjust to new demands from health-conscious consumers? |
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