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| Author: | Jahn, G. Schramm, M. Spiller, M. |
| Title: | The reliability of certification: quality labels as a consumer policy tool |
| Journal: | Journal of Consumer Policy
2005 : MAR, VOL 28:1, p. 53-73 |
| Index terms: | certification quality quality assurance quality control food industry customers consumer protection |
| Freeterms: | consumer policy |
| Language: | eng |
| Abstract: | Certification systems in the food industry are used to ensure marketing claims for unobservable quality features. Process oriented quality features (eg. organic farming) have raised the question of mislabelling. This paper introduces a model which includes various starting points to enhance the efficiency of certification systems and the corresponding labels, and suggests strategies for reducing auditors' dependence, intensifying liability, increasing reputation effects, and minimizing audit costs. |
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