search query: @indexterm quality assurance / total: 148
reference: 104 / 148
Author: | Ippolito, P. M. |
Title: | Bonding and nonbonding signals of product quality. |
Journal: | Journal of Business
1990 : JAN, VOL. 63:1, p. 41-60 |
Index terms: | QUALITY ASSURANCE ADVERTISING MODELS |
Language: | eng |
Abstract: |
SCIMA