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| Author: | Hirschman, E. |
| Title: | Secular Immortality and the American Ideology of Affluence |
| Journal: | Journal of Consumer Research
1990 : JUNE, VOL. 17, p.31-42 |
| Index terms: | SOCIAL CLASSES WEALTH CONSUMER EXPENDITURE |
| Language: | eng |
| Abstract: | It is examined how secular immortality is attained through consumer affluence. According to the ideology of affluence, entrepreneurial achievement is a prominent route to secular immortality. Two other ways that directly incorporate the consumption style of the affluent are conspicuous consumption and the collecting of craft/art objects. |
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