search query: @author Fischer, M. / total: 15
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| Author: | Beys, O. Fischer, M. |
| Title: | Wissensbasierte Analyse von Handelspaneldata (Knowledge based analysis of trade panel data) |
| Journal: | Marketing
1992 : VOL. 14:3, p. 157-166 |
| Index terms: | DATA MANAGEMENT TRADE |
| Language: | ger |
| Abstract: | Market research institutes provide clients periodically with extensive reports and charts. Processing these data is time consuming. The common project of GfK AG Nuremberg and University of Erlangen- Nuremberg, an expert system automatically creates reports on the change of sales volume by product category. The program systematically searches the data for significant developments. A hypertext system is employed to present the results combining verbal description, statistical tables and charts. |
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