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| Author: | Hansen, U. Jeschke, K. |
| Title: | Nachkaufmarketing. Ein neuer Trend im Konsumgutermarketing? (After-sales marketing) |
| Journal: | Marketing
1992 : VOL. 14:2, p. 88-97 |
| Index terms: | AFTER-SALES SERVICE MARKETING CONCEPT |
| Language: | ger |
| Abstract: | With the diffusion of tailor made products and services the importance of after-sales services and contacts between producer and consumer increases. Therefore the need for an after-sales marketing arises. The article develops the outlines of this subject situating it within the context of interaction marketing. |
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