search query: @author Williamson, P. / total: 15
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| Author: | Markides, C. Williamson, P. |
| Title: | Related diversification, core competences and corporate performance |
| Journal: | Strategic Management Journal
1994 : SUMMER, VOL. 15, p. 149-165 |
| Index terms: | DIVERSIFICATION MANAGEMENT STRATEGY |
| Language: | eng |
| Abstract: | Despite nearly 30 years of academic research on the benefits of related diversification, there is still considerable disagreement about precisely how and when diversification can be used to build long-run competitive advantage. In this paper the authors argue that the disagreement exists for two main reasons. An empirical test supports our view that "strategic" relatedness is superior to market relatedness in predicting when relatedness is superior to market relatedness in predicting when related diversifiers outperform unrelated ones. |
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