search query: @freeterm UNTERNEHMENSSTRATEGIE, KONKURRENZ, / total: 15
reference: 10 / 15
| Author: | Chatterjee, A. Mukherjee, T. |
| Title: | Staying ahead of global competition: the Tata Steel strategy (Stahlindustrie) |
| Journal: | Journal of General Management
1995 : AUTUMN, VOL. 21:1, p. 71-88 |
| Index terms: | |
| Freeterms: | UNTERNEHMENSSTRATEGIE, KONKURRENZ, INDIEN |
| Language: | eng |
| Abstract: | Competition implies that customers have the choice of acquiring the same from many sources. This is the case in a business like steel where the end product is semi-finished and therefore susceptible to competition. And this is exactly what happened to the steel industry in America, a decade ago. The steel workers and management had a careless confidence that there would be buyers because it was made in the USA. As India's economy is opened to global competition, how can a giant like Tata Steel Company adapt quickly enough to survive? |
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