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| Author: | Min, H. LaTour, M. Williams, A. |
| Title: | Positioning against foreign supply sources in an international purchasing environment (Einkaufsentscheidung) |
| Journal: | Industrial Marketing Management
1994 : DEC, VOL. 23:5, p. 371-382 |
| Index terms: | |
| Freeterms: | LIEFERANT, EINKAUF, MULTINATIONALE UNTERNEHMEN, BESCHAFFUNGSMARKTFORSCHUNG |
| Language: | eng |
| Abstract: | International supplier selection decisions are fraught with countless risks and complexities. Consequently, the decision making environment becomes more confusing. As business to business marketers search for adaptive strategies to effectively cope with this environment, new approaches appear more attractive. This article offers a multiple attribute structure for illustrating the potential advantages of a domestic supplier over foreign suppliers and also for reducing the uncertainty associated with supplier selection in global markets. |
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