search query: @author Teece, D. J. / total: 15
reference: 5 / 15
| Author: | Chesbrough, H. W. Teece, D. J. |
| Title: | When is virtual virtuous? Organizing for innovation (neue Produkte, Absatzstrategie, Nachrichtentechnik) |
| Journal: | Harvard Business Review
1996 : JAN-FEB, VOL. 74:1, p. 65-73 |
| Index terms: | |
| Freeterms: | INNOVATION, UNTERNEHMENSSTRATEGIE, WERBUNG, MARKETINGSTRATEGIE |
| Language: | eng |
| Abstract: | Virtual companies coordinate much of their business through the marketplace, where free agents come together to buy and sell one another's goods and services. But is virtual really the best way to organize for innovation? The authors present a framework to help managers determine when to innovate by going virtual, when to form alliances, and when to rely on internal development. They provide a range of cases to illustrate how to match organizational strategy to the type of innovation being pursued. |
SCIMA