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| Author: | Romano, C. |
| Title: | Master marketer |
| Journal: | Management Review
1996 : APR, VOL. 85:4, p. 19-20 |
| Index terms: | |
| Freeterms: | MARKETINGSTRATEGIE |
| Language: | eng |
| Abstract: | If there is one name that is synonymous with top notch marketing, is is P. Kotler, author of the classic marketing text 'Marketing Management Analysis Planning, Implementation and Control'. Considered the marketing bible, it is currently in its eighth edition and has been translated into 14 languages. Recently, he was interviewed at an AMA Top Management Forum in Toronto. |
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