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| Author: | Peterson, M. Malhotra, N. K. |
| Title: | Comparative marketing measures of societal quality of life: Substantive dimensions in 186 countries |
| Journal: | Journal of Macromarketing
1997 : SPRING, VOL. 17:1, p. 25-38 |
| Index terms: | QUALITY OF LIFE SUSTAINABLE DEVELOPMENT COMPARATIVE RESEARCH |
| Language: | eng |
| Abstract: | There are annual ratings of seven comparative marketing measures of societal quality of life (QOL) analyzed in 186 countries in order to understand the nature of QOL, related to commerce. Confirmatory factor analyzes and other multivariate analyzes showed evidence for three substantive dimensions of QOL; costs, benefits and sustainability. The study makes contributions in presenting an operationalized set of QOL measures, in yielding substantive insights into comparative marketing measures of QOL, in giving insight into a segmentation pattern for discriminating among countries of the world, and in illustrating the usefulness of QOL analysis for developing the public policy of a nation and the marketing of a firm in an increasingly global economy. |
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