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| Author: | Cole, G. |
| Title: | Convenient, cheap and safe? |
| Journal: | Accountancy
1997 : JUN, VOL. 119:1246, p. 48-49 |
| Index terms: | SECURITY INTERNET MARKETING |
| Language: | eng |
| Abstract: | Many of the security problems the Internet has highlighted would still be risks even if the Internet were to disappear overnight -- which it won't. The Internet's marketing potential is exciting -- not the least for hackers and fraudsters. What can be done about them? Imagine a medium that gave your company access to more than 50m people worldwide. And was relatively inexpensive, too. Little wonder that retailers, banks and financial organizations are excited about the Internet's potential for marketing products and services. |
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