search query: @indexterm SENSITIVITY TRAINING / total: 15
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| Author: | Cassill, N. |
| Title: | Do customer returns enhance product and shopping experience satisfaction? |
| Journal: | International Review of Retail, Distribution and Consumer Research
1998 : JAN, VOL. 8:1, p. 1-14 |
| Index terms: | RETAILING SENSITIVITY TRAINING CONSUMER RESEARCH |
| Language: | eng |
| Abstract: | The purpose of this study was to determine if department store customers who had recently returned a sportswear apparel product differed from customers who had returned one within the last year. The survey research method was used, with a retailer-endorsed covering letter and a four-page questionnaire mailed to the sample. The sample chosen for the study consisted of 1,118 credit-card customers of a major south-eastern United States department store chain who had made a sportswear purchase within the previous twelve months. |
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