search query: @journal_id 81 / total: 15
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Author: | Stewart, D. Hood, N. |
Title: | A methodology for the evaluation of segmentation policy: an empirical application in the car industry. |
Journal: | Market Research Society Journal
1981 : JUL, VOL. 23:3, p. 137-149 |
Index terms: | TRADE: EAST-WEST CAR INDUSTRY CLUSTER ANALYSIS MARKET SEGMENTATION |
Language: | eng |
Abstract: |
SCIMA