search query: @author Besanko, D. / total: 15
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| Author: | Besanko, D. Gupta, S. Jain, D. |
| Title: | Logit demand estimation under competitive pricing behavior: an equilibrium framework |
| Journal: | Management Science
1998 : NOV, VOL. 44:11 PART 1 OF 2, p. 1533-1547 |
| Index terms: | MANAGEMENT LOGIT MODELS PRICING |
| Language: | eng |
| Abstract: | Discrete choice models of demand have typically been estimated assuming that prices are exogenous. Since unobservable (to the researcher) product attributes, such as coupon availability, may impact consumer utility as well as price setting by firms, the authors treat prices as endogenous. Specifically prices are assumed to be the equilibrium outcomes of Nash competition among manufacturers and retailers. The authors estimate logit demand systems jointly with equilibrium pricing equations for two product categories using retail scanner data and cost data on factor prices. |
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