search query: @author Piercy, N. F. / total: 15
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| Author: | Harris, L. C. Piercy, N. F. |
| Title: | A contingency approach to market orientation: distinguishing behaviours, systems, structures, strategies and performance characteristics. |
| Journal: | Journal of Marketing Management
1999 : OCT, VOL. 15:7, p. 617-646 |
| Index terms: | Marketing management Marketing research Corporate culture Retailing |
| Language: | eng |
| Abstract: | The aim of this paper is to explore and describe the distinguishing behaviours, systems, structures, strategies and performance characteristics of market orientation in different situations. |
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