search query: @author Tellis, G. J. / total: 15
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Author: | Tellis, G. J. Crawford, C. M. |
Title: | An evolutionary approach to product growth theory. |
Journal: | Journal of Marketing
1981 : Fall, Vol. 45:4, p. 125-132 |
Index terms: | PRODUCT LIFE CYCLE |
Language: | eng |
Abstract: |
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