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| Author: | Bauer, H. H. Fischer, M. McInturff, Y. |
| Title: | Der Bilkommunikationseffekt - eine Metaanalyse |
| Journal: | Schmalenbachs Zeitschrift für Betriebswirtschaftliche Forschung
1999 : VOL. 51:9, p. 805-831 |
| Index terms: | COMMUNICATION SOCIAL SCIENCES COGNITION |
| Language: | ger |
| Abstract: | The importance of pictures in all modern types of communica- tion is still growing. It is often argued that pictures have a particular effect on behavior. The low effort adoption, processing and storage of information support this hypothe- sis. Furthermore, pictures favor the transportation of emo- tions. Therefore, the often cited pictorial superiority is not astonishing. The particular effect of pictures has been an issue of empirical research in the social sciences since the early 1960s. A large body of knowledge from studies with different aims and experimental conditions has accumulated by now. This paper integrates for the first time the mani- fold of empirical findings concerning the picture effect and contributes to its empirical generalization. For this pur- pose we apply advanced methods of meta-analytic research. |
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