search query: @journal_id 81 / total: 15
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| Author: | Methven, J. |
| Title: | The use, mis-use and non-use of market research in business and industry. |
| Journal: | Market Research Society Journal
1978 : 3 JUL VOL.20 p.127-134 |
| Index terms: | MARKET RESEARCH MARKETING |
| Language: | eng |
| Abstract: |
SCIMA