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| Author: | Crane, A. |
| Title: | Marketing and the natural environment: what role for morality? |
| Journal: | Journal of Macromarketing
2000 : DEC, VOL. 20:2, p. 144-154 |
| Index terms: | Macromarketing Environment Ethics |
| Language: | eng |
| Abstract: | The article argues that the issue of morality has not been developed in any comprehensive or cohesive way in the literature and subsequently seeks to provide an analysis of the different ways in which morality has, to date, been applied and used. |
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