search query: @author Langerak, F. / total: 15
reference: 8 / 15
| Author: | Langerak, F. |
| Title: | The relationships between customer and supplier perceptions of the manufacturer's market orientation and its business performance |
| Journal: | International Journal of Market Research
2001 : VOL. 43:1, p. 43-62 |
| Index terms: | Customer relations Economic performance Marketing |
| Language: | eng |
| Abstract: | This study is designed to test the relationship between the manufacturer's downstream (upstream) market orientation and the manufacturer's business performance, using self-reports and customer (supplier) reports of the manufacturer's downstream (upstream) market-oriented behaviours. |
SCIMA