search query: @indexterm mission statements / total: 15
reference: 12 / 15
| Author: | Bartkus, B. Glassman, M. McAfee, R. B. |
| Title: | Mission statements: are they smoke and mirrors? |
| Journal: | Business Horizons
2000 : NOV-DEC, VOL. 43:6, p. 23-28 |
| Index terms: | CONSULTANCY MISSION STATEMENTS |
| Language: | eng |
| Abstract: | Unless you can back up lofty goals and boasts, simple may be better when it comes to crafting a mission statement - if you really need one, that is. |
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