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| Author: | Crane, A. |
| Title: | Unpacking the ethical product |
| Journal: | Journal of Business Ethics
2001 : APR II, VOL. 30:4, p. 361-373 |
| Index terms: | BUSINESS ETHICS CONSUMER BEHAVIOUR MARKETING MODELS PRODUCT POLICY |
| Language: | eng |
| Abstract: | It is argued that ethical issues have long been involved in consumers' product evaluations, but there has been little academic investigation of ethics in terms of product concepts and theories. Ethics are thus examined in the context of the augmented product concept, and two dimensions of ethical augmentation are identified: direction and content. |
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