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| Author: | Fischer, M. |
| Title: | Die Bedeutung der Wettbewerbsdynamik für den Lebenszyklusverlauf von Produkten |
| Journal: | Betriebswirtschaft
2001 : JUL-AUG, VOL. 61:4, p. 443-461 |
| Index terms: | Product life cycle |
| Language: | ger |
| Abstract: | The product life cycle (PLC) represents a central piece of management tool box. Despite a variety of research during past decades a number of issues still have to be addressed. So we do know relatively little about the drivers and conditions that lead to an alteration of length and composition of PLC phases. |
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