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| Author: | Utaka, A. |
| Title: | Planned obsolescence and marketing strategy |
| Journal: | Managerial and Decision Economics
2000 : DEC, VOL. 21:8, p. 339-344 |
| Index terms: | MARKETING STRATEGY MARKETING MANAGEMENT CONSUMER DURABLES |
| Language: | eng |
| Abstract: | By using a two-period model of a durable goods monopolist, we investigate marketing activities that have an obsolescence effect on products already sold in the past period. The monopolist can stimulate consumer demand for second-period products by marketing activities, and analyse not only the case where the level of marketing is determined in the second period, but also the case where it is determined in advance, namely in the first period. |
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