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| Author: | Steinle, C. Schmidt, K. Spreider, M. |
| Title: | Unternehmungsvitalisierung und interne Unternehmenskommunikation |
| Journal: | Zeitschrift Führung und Organisation
2001 : NOV-DEC, VOL. 70:6, p. 354-363 |
| Index terms: | Organizational communication |
| Language: | ger |
| Abstract: | Company vitalization - i.e. initiating flexibility and innovation - as well as "vital" internal corporate communications play a fundamental role for management in the future. A reciprocal relationship characterizes the two terms: on the one hand, corporate communications can contribute greatly to vitalizing a firm; on the other hand, a comprehensive vitalization strategy is needed in order to establish a culture of open communication. |
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