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Author: | Moore, W. L. Holbrook, M. B. |
Title: | On the predictive validity of Joint-space models in consumer evaluations of new concepts. |
Journal: | Journal of Consumer Research
1982 : SEP, VOL. 9:2, p. 206-210 |
Index terms: | CONCEPT TESTING CHOICE THEORY SAMPLING FORECASTING TECHNIQUES CONSUMER ATTITUDES |
Language: | eng |
Abstract: |
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