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| Author: | Hennig-Thurau, T. Hansen, U. |
| Title: | Kundenartikulationen im Internet: virtuelle Meinungsplattformen als Herausforderung für das Marketing |
| Journal: | Betriebswirtschaft
2001 : SEP-OCT, VOL. 61:5, p. 560-580 |
| Index terms: | Internet Consumers |
| Language: | ger |
| Abstract: | The internet offers a host of novel ways to customers to share their opinions on and experiences with goods and services with other consumers, i.e., to engage in electronic word-of-mouth. Especially, consumer articulations on web-based consumer opinion platforms (e.g., ciao.com or epinions.com) represent information considered by many consumers. |
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