search query: @author Peterson, M. / total: 15
reference: 3 / 15
| Author: | Gregory, G. D. Munch, J. M. Peterson, M. |
| Title: | Attitude functions in consumer research: comparing value - attitude relations in individualist and collectivist cultures |
| Journal: | Journal of Business Research
2002 : NOV, VOL. 55:11, p. 933-942 |
| Index terms: | Consumer behaviour Consumer attitudes Cross-cultural studies |
| Language: | eng |
| Abstract: | The authors test the the moderating role of attitude functions in the value-attitude relations are expected to vary between idiocentric (individualist) and allocentric individuals within each culture. Overall results sipport the moderating role of attitude functions, as values were related to attitudes only when as appeals emphasized a social-identity function, but not when they emphasized a utilitarian function. |
SCIMA