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| Author: | Dev, C. S. Erramilli, M. K. Agarwal, S. |
| Title: | Brands across borders: determining factors in choosing franchising or management contracts for entering international markets |
| Journal: | Cornell Hotel and Restaurant Administration Quarterly
2002 : DEC, VOL. 43:6, p. 91-104 |
| Index terms: | Hotel management Brands International marketing Franchising |
| Language: | eng |
| Abstract: | Rather than invest equity in international projects, most hotel companies expand via either management contracts or franchising. According to this article it depends on a company's core competencies - as well as the resources available in the market itself. |
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