search query: @indexterm SWITCHING COSTS / total: 15
reference: 4 / 15
| Author: | Stango, V. |
| Title: | Pricing with consumer switching costs: evidence from the credit card market |
| Journal: | Journal of Industrial Economics
2002 : DEC, VOL. 50:4, p. 475-492 |
| Index terms: | CREDIT CARDS PRICING SWITCHING COSTS |
| Language: | eng |
| Abstract: | The credit card market is a natural setting for investigating the relationship between pricing and consumer switching costs. The author finds, using a detailed panel of credit card issuers, that switching costs are an important influence on pricing for commercial banks. |
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