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| Author: | Payne, A. Ballantyne, D. Christopher, M. |
| Title: | A stakeholder approach to relationship marketing strategy: the development and use of the "six markets" model |
| Journal: | European Journal of Marketing
2005 : VOL. 39:7/8, p. 855-871 |
| Index terms: | marketing strategy relationship marketing stakeholders |
| Language: | eng |
| Abstract: | This paper analyses the use of the six markets model and proposes a framework for examining stakeholder relationships and planning stakeholder strategy. |
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