search query: @author Vaara, E. / total: 15
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| Author: | Tienari, J. Vaara, E. Kuronen, M-L. |
| Title: | Managing the media |
| Journal: | European business forum EBF
2006 : SUMMER, 25, p. 46-49 |
| Index terms: | news reporting communication |
| Freeterms: | media |
| Language: | eng |
| Abstract: | The financial press plays a crucial role in shaping business ideas. If corporate leaders wish to influence public opinion, they need to learn the art of media management. |
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