search query: @journal_id 81 / total: 15
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| Author: | Bloom, D. Twyman, T. |
| Title: | The impact of economic change on the evaluation of advertising campaigns. |
| Journal: | Market Research Society Journal
1978 : 2 APR VOL.20 p.73-85 |
| Index terms: | SURVEYS ADVERTISING EFFECTIVENESS CONSUMER ATTITUDES MARKET RESEARCH |
| Language: | eng |
| Abstract: |
SCIMA