search query: @journal_id 81 / total: 15
reference: 7 / 15
Author: | Bloom, D. Twyman, T. |
Title: | The impact of economic change on the evaluation of advertising campaigns. |
Journal: | Market Research Society Journal
1978 : 2 APR VOL.20 p.73-85 |
Index terms: | SURVEYS ADVERTISING EFFECTIVENESS CONSUMER ATTITUDES MARKET RESEARCH |
Language: | eng |
Abstract: |
SCIMA