search query: @indexterm concept testing / total: 15
reference: 14 / 15
| Author: | Trebbi, G. G. Flesch, E. J. |
| Title: | Single versus multiple concept tests. |
| Journal: | Journal of Advertising Research
1983 : JUN-JUL, VOL. 23:3, p. 21-26 |
| Index terms: | PRODUCT TESTING TEST MARKETING MARKETING RESEARCH CONCEPT TESTING |
| Language: | eng |
| Abstract: |
SCIMA