search query: @author Gelb, B. D. / total: 15
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| Author: | Zinkhan, G. M. Gelb, B. D. Martin, C. R. |
| Title: | The cloze procedure...a clue to advertising likability and message recall. |
| Journal: | Journal of Advertising Research
1983 : JUN-JUL, VOL. 23:3, p. 15-20 |
| Index terms: | ADVERTISING RESEARCH ADVERTISING EFFECTIVENESS |
| Language: | eng |
| Abstract: |
SCIMA