search query: @author Fox, H. W. / total: 15
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| Author: | Fox, H. W. |
| Title: | Budgetary practices for testmarketing new products: An ignored facet of financial planning. |
| Journal: | Managerial Planning
1983 : JULY-AUG, VOL. 32:1, p. 36-40 |
| Index terms: | TEST MARKETING BUDGET BUDGETARY CONTROL |
| Language: | eng |
| Abstract: |
SCIMA