search query: @journal_id 81 / total: 15
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| Author: | Winton, D. S. Nelson, E. H. |
| Title: | Launching new financial services to consumers. |
| Journal: | Market Research Society Journal
1978 : 1 JAN VOL.20 p.30-44 |
| Index terms: | BANK MARKETING CONSUMER MARKETS |
| Language: | eng |
| Abstract: |
SCIMA