search query: @author Maricourt, R. de / total: 15
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| Author: | Maricourt, R. de |
| Title: | Achat : vente, ou le marketing des achats = Buying : selling or marketing for buyers. |
| Journal: | Revue Francaise du Marketing
1984 : JAN-FEB, 97, p. 61-68 |
| Index terms: | MARKETING CONCEPT BUYING CONSUMER BEHAVIOUR |
| Language: | fre |
| Abstract: |
SCIMA