search query: @indexterm concept testing / total: 15
reference: 12 / 15
Author: | Lewis, I. M. |
Title: | Do concept scores measure the message or the method? |
Journal: | Journal of Advertising Research
1984 : FEB-MAR, VOL. 24:1, p. 54-56 |
Index terms: | CONCEPT TESTING TEST MARKETING |
Language: | eng |
Abstract: |
SCIMA