search query: @indexterm concept testing / total: 15
reference: 12 / 15
| Author: | Lewis, I. M. |
| Title: | Do concept scores measure the message or the method? |
| Journal: | Journal of Advertising Research
1984 : FEB-MAR, VOL. 24:1, p. 54-56 |
| Index terms: | CONCEPT TESTING TEST MARKETING |
| Language: | eng |
| Abstract: |
SCIMA