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| Author: | Moran, W. T. |
| Title: | Coming to power : the market structure of advertising research. |
| Journal: | Journal of Advertising Research
1984 : -1985 DEC-JAN, VOL. 24:6, SUPPL. , p. 12-14 |
| Index terms: | ADVERTISING RESEARCH CONCEPT TESTING |
| Language: | eng |
| Abstract: |
SCIMA