search query: @indexterm concept testing / total: 15
reference: 11 / 15
Author: | Moran, W. T. |
Title: | Coming to power : the market structure of advertising research. |
Journal: | Journal of Advertising Research
1984 : -1985 DEC-JAN, VOL. 24:6, SUPPL. , p. 12-14 |
Index terms: | ADVERTISING RESEARCH CONCEPT TESTING |
Language: | eng |
Abstract: |
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