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Author:Zinkhan, G. M.
Gelb, B. D.
Title:Competitive intelligence practices of industrial marketers.
Journal:Industrial Marketing Management
1985 : NOV, VOL. 14:4, p. 269-275
Index terms:INDUSTRIAL MARKETING
MARKETING INFORMATION
COMPETITION
STRATEGIC PLANNING
CONSUMER MARKETS
Language:eng
Abstract:
SCIMA record nr: 44515
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