search query: @indexterm concept testing / total: 15
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| Author: | Thornton, A. J. |
| Title: | The process of developing new product concepts. |
| Journal: | IBAR: Journal of Irish Business and Administrative Research
1985 : WINTER, VOL. 7:2, p. 46-55 |
| Index terms: | NEW PRODUCTS CONCEPT TESTING DAIRY INDUSTRY IRISH REPUBLIC |
| Language: | eng |
| Abstract: |
SCIMA