search query: @indexterm concept testing / total: 15
reference: 10 / 15
Author: | Thornton, A. J. |
Title: | The process of developing new product concepts. |
Journal: | IBAR: Journal of Irish Business and Administrative Research
1985 : WINTER, VOL. 7:2, p. 46-55 |
Index terms: | NEW PRODUCTS CONCEPT TESTING DAIRY INDUSTRY IRISH REPUBLIC |
Language: | eng |
Abstract: |
SCIMA