search query: @author Watson, A. / total: 15
reference: 13 / 15
Author: | Watson, A. |
Title: | Selling Bud to the Pepsi generation. ( *BUDWEISER ) |
Journal: | Business
1986 : MAY, p. 106-109, 111 |
Index terms: | DRINKS INDUSTRY PRODUCT IMAGE MARKETING |
Language: | eng |
Abstract: |
SCIMA